BK x Birds of Prey
Now, you can turn your ex-flame into a flame-grilled Whopper.
In partnership with the Warner Brothers movie Birds of Prey, we created the Breakup Box — a customized box that gave you a gift card for a free Whopper when you inserted an item belonging to an ex. We placed it in the New York Times Burger King location and watched the items come rolling in. The media response was massive (1 Billion impressions, to be exact).
Burger King, now serving: Catharsis.
Copywriter: Wilsynn Wheat
Art Director: Sara McLaws
Associate Creative Director: Cody Dummer
Creative Director: Enrique Camacho